On 2nd, April, Chinese mobile phone chipset manufacturer Spreadtrum released two
chipsets:LTE chipset SC9830 supporting five mode and WCDMA chipset SC7731.
Spreadtrum officials says that the release of SC7731G will make the 3G phone less
than RMB200, which is lower than MTK solution. It is said that MTK will decrease its
price to compete with Spreadtrum, which leads to a more serious competition in
middle and low end mobile phone chipset. It is certain that the price war in 3G market
will be more and more fierce with the fast development of 4G technology.
In 4G era, 3G has come to an end, so 3G mobile phone can not avoid price war. The
fierce competition in mobile phone chipset market is the real reflection of mobile
phone market. The price war in 3G chipset will hurt 4G chipset. The price war must
influence the development of Chinese mobile phone chipset manufacturers, because
research on 4G products need invest huge amount of capital and relative patent fees
and its cost is much higher than 3G products. At present market, supporting LTE/3G is
the clear direction of LTE terminal devices. In addition, TDD/FDD integration is the
trend of times, which request more on multi-mode
multi-frequency. For Chinese mobile phone chipset manufacturers, 4G chipset market is both
chance and challenge. Only according to technology creativity and R&D on
multi-mode multi-frequency, Spreadtrum can grab market share in the fierce 4G chipset market.
At the same time, Chinese mobile phone chipset manufacturers should strengthen
independent design. 80% chipset are imported in China and it is zero in high end
smart phone chipset. Only the manufacturer can design chipset independently, it is
the real powerful chipset manufacturer.
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